Datas Reach · Source appraisal

Whatever we could not fill, stated plainly.

The starting point is the audience, described plainly enough to measure. Formatting is settled early, because reworking a delivered file costs more than preparing it. You are given the count first and the file second.

Consent position

Stating what basis exists for contacting each segment, and where that basis is absent.

Matching

Reconciling what you hold against what is current, with disagreements surfaced rather than silently resolved.

Completeness testing

Checking which columns are populated and to what degree, before handover rather than after it.

We will say if the data does not support what you are planning.